Rebel Haiku

Marketing & Strategy

The perfect off-the-shelf training program for in-house marketers and teams who wear a lot of hats. The Marketing & Strategy track begins with strategic planning and goal-setting, a much-needed skillset for marketing professionals who are overburdened with the daily tasks of their role. After creating a base of strategy, measurement, and goal-setting, the rest of the track focuses on some of the most vital and cutting edge functional areas of marketing. After the formal training time, participants will work on their unique challenges and tasks specific to their organization and get real-time help from Rebel Haiku staff on their projects.

Topics include:

  • Marketing strategy and planning
  • Measurement, baselines, and KPI’s
  • Goal-setting and audience development
  • Website performance and analytics
  • Content marketing
  • Vendor and tool selection, creating RFPs
  • Video for social media
  • Search Engine Optimization
  • Event planning and digital integration
  • Google Ads & Social Media Marketing
  • Design on a budget

Includes hands-on demos and training in:

  • Video studio layout, set up, theory
  • DSLR and smartphone studio video
  • DSLR and smartphone social /on-the-go video
  • Creative workflow
  • Select tools and platforms (Creative Cloud, Hootsuite, etc)

Perfect for

  • In-house marketing staff
  • 1-2 person marketing teams
  • Entry level marketing staff
  • Ops/Marketing/HR combos
  • “New to marketing” staff
  • Non-profit leadership
  • Cross-functional leaders

Attend if you say:

  • “We really need a strategy”
  • “Everything is a crisis here”
  • “We’re busy but not sure we’re effective”
  • “We’re not measuring anything”
  • “We have no sense of baseline for our work”
  • “We need to formalize our marketing”
  • “We need to evolve our marketing”
  • “We have to get smarter”