Going Inside out with Your Culture

If you lead or help run a high-growth company that requires top notch people, then chances you are ALWAYS worrying about…

Talent. Where to get it. How to keep it.

Call it “recruiting” call it “talent acquisition”- call it whatever you want but at the end of the day this is the REAL challenge of growing your business, especially if you’re in tech, cyber, government contracting, or professional services. In other words, if you don’t attract and retain top talent, you can only grow so far.

Yet why do so many leaders of small and midsize companies struggle to get it right when it comes to communicating their unique culture and differences to prospective hires?

If you want to reach the next level, you have to know how to go inside out with your culture.

 For example, tell me if any of these statements ring true with your leadership team:

  • “We have a great culture but don’t know how to share it externally.”
  • “We have awesome staff that love working here but we rarely get referrals.”
  • “Employee engagement seems good but honestly, it’s just a hunch- we’re not really sure.”
  • “We want to share more about our culture but neither HR, Marketing, nor leadership knows what to do.”

Imagine what it would be like to have a turnkey recruiting brand that turns your organization’s culture “Inside Out” to attract, retain, and engage top talent. 

For the last 10 years Jon Barnes has helped tons of companies go inside out with their culture. Today, Rebel Haiku helps tech, cyber, govcon, and growth-focused services companies go inside out with their culture so they can be confident in their total talent acquisition efforts and spend and find and keep the best people possible.

How does it work? It’s called iO: Inside Out.

This A-to-Z program moves you and your organization from guesses and hunches to measurable progress when it comes to going inside out with your culture and brand.

This is for CEOs, senior leadership, HR, marketing staff, and anyone in charge of people (finding them/keeping them) at your organization. It’s a 6-week done-with-you program where we ALL dig in, have some fun, do the work, but really get laser focused on the cultural brand of your company. We’ll go through the 4D process (see below) to move your talent brand from guesswork to measurement with a clear plan.

You’ll have an initial 1:1 kickoff session and then weekly group calls with everyone who is part of this iO cohort. These weekly 1-hour trainings will also come with work you’ll need to do each week along with other stakeholders on your team (it’ll be more fun than writing proposals, seriously).

Cost: $7000 (up to 3 participants per organization, discounts available for single attendees. Early Bird discounts available as well)


Also included: A TON of bonus goodies to program participants. This includes content creation templates, easy breezy blog starters, best stock and creative sites, list of free creative asset sources, gear buying list and access to the Rebel Haiku inner circle for whatever else you need beyond this program. And yes,  a box of swag and some video gear.

Perfect for

  • CEO’s and Presidents
  • HR leadership
  • Talent acquisition teams
  • Marketing teams
  • Employee engagement stakeholders
  • Senior leadership teams

Attend if you say:

  • “We have a great culture but don’t know how to share it externally.”
  • “We have awesome staff that love working here but we rarely get referrals.”
  • “Employee engagement seems good but honestly, it’s just a hunch- we’re not really sure.”
  • “We want to share more about our culture but neither HR, Marketing, nor leadership knows what to do.”